Ecommerce Conference 2017: The future of mobile retail “The final quarter of the year was very much a digital one. The internet played a vital role in driving sales for UK retailers and… mobile devices were key to this.” – Helen Dickinson, chief executive of the British Retail Consortium
It is estimated that online sales in the UK could be worth up to £63 billion a year by 2020. With 51% of online purchases now being made from smartphones, mobile commerce has become an invaluable sector within the growing ecommerce marketplace. This presents a number of challenges for those retailers that have been slow to adopt mobile browsing while the sheer volume of goods being bought online continues to put pressure on supply chain and logistics managers.
Join us for the Ecommerce Conference 2017 for insights into the very latest developments in mobile commerce and what they mean for your business. Hear from technology experts on the newest advances in software, get expert economic analysis of what Brexit will mean for ecommerce in the UK and hear how leading logistics managers are adapting to meet the needs of the smartphone generation.
- Benefit from insights into the latest developments in ecommerce and how your organisation can benefit from adopting new technology and software.
- Have your questions answered by leading experts in online retail.
- Learn from examples of best practice by industry leaders and learn how to grow your business online.
- Connect with other delegates from the retail sector and learn how others are coping with the challenges and opportunities facing the ecommerce sector.
- Plan ahead and anticipate how changes in the marketplace will impact on your business.
The Ecommerce Conference 2017 boasts a variety of outstanding speakers from the world of online retail. Each one has been handpicked based on their experience and professional background to ensure that all delegates benefit from relevant, high-quality presentations. Expect speakers to cover a wide variety of topics including:
Age of the smartphone: According to Ofcom statistics, 71% of all UK adults now own a smartphone, with this figures rising to 90% among 16 to 34 year olds. In 2016, smartphones officially became the most popular device for accessing the internet and the Interactive Media in Retail Group (IMRG) has reported that sales through mobiles increased by 90% from January to September 2016. How can established retailers adapt to the shift in consumer behaviour and how can small or medium sized businesses secure their own share of the m-commerce revolution?
Delivery and logistics: UK retailers are predicted to deliver 1.2 billion packages this year, up from 920 million in 2014. The massive growth in online shopping over recent years has left many business supply chains struggling to keep up. In order to stay competitive, many firms have opted to slash delivery charges and decrease the time it takes for parcels to reach the customer. Consumers are also entitled to return goods purchased online up to two weeks after the sale is made, presenting another logistical challenge and potentially adding to overall costs. Added to this is the uncertainty surrounding Brexit, and what leaving the European Union will mean for international business and supply chain management. How can delivery and logistics managers adapt and improve to meet these challenges and cater to the increased demand from online shoppers?
Creating a positive experience: Excellent customer service is vital for retailers looking to secure repeat business from consumers in a competitive marketplace. While earning consumer loyalty can be a difficult task, it is cheaper in the long term to retain existing customers than it is to attract new ones through expensive advertising and marketing. This has led to a noticeable shift in focus in ecommerce, with the IMRG recording that active customer retention rate increased to 36.4% between May and July 2016. How can online retailers boost retention without compromising on efforts to attract new customers?
Safety online: The rise in the popularity of mobile banking and ecommerce mean retailers hold more customer data than ever before. Aside from the reputational damage associated with a serious data breach, the potential fines for mismanaging this highly sensitive information can be incredibly costly for retailers. Despite the risks, Government figures show that only half of all private firms have taken steps to identify vulnerabilities in their IT infrastructure. Only a third of businesses have formal cyber security policies while just 10% have a plan in place to manage a serious incident. What threat does cybercrime pose to online retail and internet banking and what steps can be taken to keep customer data secure?
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